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PipeCodes
c/o Two Impulse GmbH
Agnes-Pockels-Bogen 1
80992 München
+49 (0) 89 74079658
About CookerPan
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About Guardiões da Inclusão
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About GuestAccess
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About Salvaterra Country House
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About NERE
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The Challenge
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Technologies: EN
Solutions: EN
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About Hipermercado.pt
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About Sal&Pimenta
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About Lactogal
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About Restaurante Prosa
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About WT Play
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About MS Hotels Group
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About WTVision
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About Serenity SPA
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About McDonald’s
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The Challenge
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Technologies: EN
Solutions: EN
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Results
About Genial Picnic
The project began with the ambition of two entrepreneurial women, Fátima Moura and Teresa Santos, both with a close connection to the area of gastronomy and tourism. They intended to innovate the concept of traditional picnics, and transform them into a “showcase of local gastronomy, different for each municipality and each region”. Without neglecting, obviously, the environmental and sustainable aspect. Which is why each picnic can be transported in a reusable Kraft paper backpack, thus avoiding the typical basket.
Although the project began in Alto Alentejo, it currently covers the map of Portugal, with a network of local partners, carefully chosen by the founders.
In addition to picnics, they also hold business and social events, such as birthday parties, baptisms and weddings.
The Challenge
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Technologies: WooCommerce;
Solutions: UI & UX; Development; Ecommerce; API Integrations;
Genial Picnic was looking for a fast and intuitive ecommerce environment, with integration of a booking system, instead of the platform it used. At the same time, it intended to present the content in an attractive way, reinforcing the brand’s presence, and with a dynamic navigation and experience.
On the other hand, they were also looking for a partner that would allow them to quickly scale the business, given the timeline of objectives.
As such, an online store was created, adapted for mobile devices, which also included a blog. Furthermore, several widgets were introduced in the online store, which are fully editable. This allows the Genial Picnic team to change content autonomously, without the intervention of a developer.
Results
About Claus Porto
A brand with more than 135 years, with artisanal manufacturing in Portugal, and which is a reflection of excellence and authenticity, in the range of bath and body products, home fragrances, and lifestyle.
Claus Porto is present in more than 60 countries, being a global reference, and synonymous with luxury, in its product portfolio, especially in soaps.
The Challenge
– Prices and stock not always updated automatically;
– Promotional codes assigned, but offer is not reflected;
– Difficulty in monitoring (reliably) conversions from paid advertising;
– Some friction associated with the consumer purchasing journey.
Technologies: Google Analytics 4, Google Tag Manager, Magento, Facebook CAPI, Meta Píxel, WeltPixelr;
Solutions: Ecommerce, Conversion API Integrations, Checkout Optimization.
With an excellent product offering and a wide variety of customers, Claus Porto intended to refine the monitoring of online store conversions.
Due to the transition from Google Analytics Universal to Google Analytics 4, some challenges arose with the previously configured events. In order to unify and monitor the record of conversions, it was necessary to review and adjust the tracking platforms. Firstly, the events intended for monitoring were surveyed, in order to transform them into relevant insights. Next, the conversion APIs were reconfigured, which record data relating to the origin, checkout step, leads, etc. Finally, the customer journey was optimized, with the implementation of significant improvements in terms of customization of the offer.
Claus Porto now has total control over conversions and the most relevant resources for sales, easily managing all online store operations.
Results
Not every business is an online product store
When people hear about ecommerce and online product store, the vast majority believe that the two terms are synonymous. But, what if we tell you that they are not?! Exactly, it is possible for your business to sell online without necessarily being an online store, and in that case, the shopping cart is not even necessary.
In this article, we will talk about the possibility for businesses to sell online, without being an online product store. And we’re also going to tell you how one of our clients grew by more than, 7 times more, in just 6 months, after digitizing his business.
Let’s start by clarifying each term, ecommerce and online product store: the first one, refers to all processes of operating an online business, while the second term, refers to the online purchase and sale of goods and services online.
Since each business has its specificities and target, not all businesses are or have to be an online product store, although they could also sell online!
One of our clients grew by 7 times more, in just 6 months, after digitizing his business.
AN ONLINE BUSINESS THAT IS NOT AN ONLINE STORE
How to generate revenue?
– Produce and make available content about the product;
– Create an online community and dedicate yourself to it 100%;
– Maintain a good relationship with customers (and business partners);
– Have sales pages (landing page) for direct purchase (immediate purchase button).
As you can see, in this case the shopping cart would just be an extra step, not really being a requirement for the conclusion of the purchase. Although, in some businesses, it makes perfect sense to have a shopping cart and all the flow associated with it. Especially when it comes to websites with a wide range of products.
But let’s focus on ecommerce, which don’t need to be exactly an online product store. By having direct purchase pages, you can prepare and present a text with more emotion and persuasion, reaching out to your target audience (your online community) in an increasingly humane and customized way. And thus, our client adjusts the products to their community, highlighting the benefits they will have, through a clear and totally customized language.
But let’s get to the point…
How did our client, grow 7 times more, in just 6 months?!
In order to guarantee the confidentiality of our client, from now on, we will call him “Client N”.
About the “Client N”, project
“Client N”, provides 100% customized services, in a niche business area, which has been in increasing demand in recent years. In addition to the face-to-face offer, it also offers several online alternatives.
“CLIENT N” CHALLENGE – What were the business challenge?
– Complex order management;
– Many manual tasks: invoicing, registrations;
– Team allocated too much time to routine tasks;
– Business management on different platforms;
– Difficulty in managing calendar and waiting list;
– Absence of clear metrics and success indicators.
Technologies: WooCommerce, Wordpress, InvoiceExpress, euPago, ActiveCampaign;
Solutions: Development, Ecommerce, API Integrations.
What results were achieved by “Client N”, with the digitization of the business?
In addition to optimizing tasks and time management, the results below stand out:
– Faster and more efficient processes, after several automations;
– Several platforms integrations and management in a single backoffice;
– Quick creation of product sales pages;
– Purchase confirmation and automatic invoicing;
– Marketing and customer automation;
– An Average Order Value (average amount that customers spend on each order) of €46;
– Real-time tracking of customer progress;
– Access to statistics panel by customer, product, and by date;
The most important thing in these cases is above all to identify the main tasks that can be automated. Since this configuration can and should occur gradually, in order to initially reduce the load and pressure on human resources, and then implement each flow. In some cases, we even defend that it must first be a functional solution (like in an M.V.P.) and then it can be customized with branding and additional elements.
So remember, your business can be an Ecommerce, it doesn’t need to be an online product store, although you are selling online too!
About Germano de Sousa
The Germano de Sousa Group is one of the main Clinical Pathology Laboratories in Portugal, with more than 45 years of existence and a qualified and multidisciplinary technical staff. With a strong research and development component, they follow the evolution and challenges of medicine, sharing “all this knowledge” with other colleagues.
Key Topics
The Challenge
Develop an intuitive and easy-to-use platform, using artificial intelligence, for biopathological validation of laboratory results. That allows Physicians Specialists in Pathology, the rapid validation of clinical analyses.
Summary
Partners: Germano de Sousa; InoCrowd.
Solutions: HealthTech; Artificial Intelligence; API Integrations; UI & UX; Development.
Solution
Given the data collected and handled by the Germano de Sousa Group, the developed platform provides information that supports more thoughtful and informed decisions. And, in the field of laboratory medicine, precision is a requirement, and this is reflected in the rapid machine learning, increasingly adapted to the reality of the laboratory and pathologies.
Given the fact that the company operates at a national level (Mainland Portugal and Islands), it was crucial to share information between clinics, not forgetting, of course, the privacy of its patients. On the other hand, the platform also allows the configuration of different levels of access to the respective menus, giving greater confidentiality and security to the results of the pathologies.
This is a project that will contribute to better results, decisions, and treatments in the field of laboratory medicine, giving great prominence to the Germano de Sousa Group.
Undoubtedly an innovative solution in the health area, and one that we were so happy to develop!
Results
About LineKare
An M.V.P. for a 100% online platform for consultations, also known as “telemedicine”, with a main focus on Mental Health. It will have a qualified and experienced medical team, readily available to help the patient. And using Artificial Intelligence, LineKare will have mechanisms for monitoring and relationship between doctor and patient.
Key Topics
The Challenge
There is an increase in occurrences related to mental health, whether burnout, depression, anxiety, among others. Citizens do not always seek help, often due to prejudice, fear or other constraints.
The existence of an online platform that allows quick access to specialized professionals and support networks, guaranteeing confidentiality, information privacy and, above all, comfort and convenience.
Summary
Partners: LineKare
Solutions: HealthTech; UI & UX; Development; API Integrations; iOS and Android App
Solution
An online platform where patients can quickly access a network of qualified professionals specialized in various clinical areas (focused on mental health). On the other hand, doctors can register and provide services conveniently, anywhere and at the most convenient time.
Results
About Payments Gate
An innovative solution that provides all payment methods in one place, with easy and fast integration and payment monitoring. Its main mission is to provide a centralized platform where payments are easily tracked and integrated with other software/ecommerce, but at the same time, that allows billing and query metrics and results in real time.
Key Topics
The Challenge
Create a scalable payment gateway – global API – that allows automatic integration with various payment platforms, which at the same time reduces the documentation required by developers. Everything must happen online, and subscriptions carried out via Saas.
Summary
Partners: Payments Gate.
Solutions: Fintech; UI & UX; Payments API; Integrations.
Solution
An Global API that integrates all payment methods, quickly and securely, instead of the usual manual integration. PayPal, MBWay, MB, Credit and Debit Card, are just some of the available payment methods, and you can track the history of operations for each of them, as well as their metrics.
With an integrated invoicing module, Payments Gate allows you to quickly issue invoices and manage purchase orders, while you can choose the subscription that best suits your needs (without the need for a contract between the service provider and the customer).
Results
Onjuris is an Online Legal Software that facilitates contact between clients and lawyers, quickly and completely securely, anywhere. Through functionalities dedicated to the legal industry, it guarantees greater productivity and financial control.
Key Topics
The Challenge
Provide a privileged and close communication channel between Lawyers and Clients, which allows for online legal consultations, legal cases monitoring, cost transparency and a comfortable experience for those involved.
Summary
Partners: Onjuris
Solutions: Legaltech; Web App; UI & UX; Development; API Integrations.
Solution
A project conceived and developed completely in-house, from M.V.P, through technological implementation, to marketing and sales.
The platform had to meet the needs of the industry, reflecting the terminologies, flows, and working methodologies of each law firm, from the freelance attorney to the firm that operates worldwide. As it is an industry that deals with such sensitive topics, some of the project requirements were clear, cybersecurity, data encryption and secure document sharing via the cloud. Due to Onjuris’ high scalability, and the team allocated to the project, technologies such as artificial intelligence, blockchain, smart contracts, among others, can be quickly and easily implemented.
We also had the collaboration and contribution of some Lawyers, when holding a focus group to collect feedback and hold meetings.
The result was a 100% online legal software, for lawyers and citizens, which provides greater efficiency to the office, and more convenience and flexibility for the parties involved.
Results
They are pioneers in emotional wearables and have an innovative connection concept, namely “Love Touches All”. Bond Touch goal is to strengthen long-distance relationships!
Key Topics
The Challenge
Intending to migrate the online store from Shopify to BigCommerce, in order to have more integrations, stability and an even more secure solution with high scalability.
Summary
Partners: BigCommerce
Solutions: UI & UX; Development;
E-Commerce; API Integrations;
Solution
This was a disruptive and very challenging project, and it was very important for the customer that the online store reflect the brand’s values and ideals. It was clear from the start that BigCommerce was the most suitable solution for this project!
As they market and ship their products to more than 30 countries (inside and outside the European Union) and each online store has to be adapted, we’ve also made this process faster and more efficient.
Communication between the two teams, PipeCodes and Bond Touch, was always regular, and we were lucky to have all the support and help from the Bond Touch team during all stages of the process, and in this way, we guarantee the fulfillment of all the requirements and deadlines defined for the project.
The result was a robust and fast multistore, with intuitive navigation, fast checkout, integrated invoicing, and with the elements of the brand always present.
Results
