Serenity SPA

About Serenity SPA

Integrated into a Luxury Collection Resort in the Algarve – Pine Cliffs -, Serenity – The Art Of Well Being, was born from the vision of creating a SPA brand that exceeds industry standards, meeting the demands of the most experienced clients.

Thus providing fully integrated and personalized well-being experiences, offering a transformative process, inspired by indigenous culture and healing traditions.

They mainly aim to improve health and well-being in all aspects. With a professional team, highly dedicated to customer satisfaction. This has already earned them recognition with more than 20 awards, including Best SPA Team in Portugal, Best SPA Manager, Best Luxury Wellness SPA in Europe, and Luxury Refuge SPA.

Key Topics
  • Multi-language website;
  • Reservation system;
  • Integration with the Group’s external and internal platforms;
  • Membership;
  • Reserved area – Login.

The Challenge

The Serenity SPA brand felt it needed to renew its online presence (and image), to be aligned with the experience it provides to its target. In addition, the freedom of editing, insertion of content, integrations, SEO settings, among others, also were part of the technical requirements for the project. The Serenity SPA teams also needed to ensure that the group’s managers (regardless of the hotel and SPA where they operated) had access to appointments for other hotels and SPAs in the group, through general integration.

On the other hand, many of the administrative tasks required the intervention of external teams in the back office of the old website, therefore, the aim was to reduce dependence on external resources.


Technologies: WooCommerce;
Solutions: UI & UX; Development; Ecommerce; Blog.


Serenity SPA chose to launch the website in WooCommerce, due to the speed and flexibility of the platform. But also, due to the ease of interaction and management on the part of the team. (without the need for technical intervention).

It was also important that the website was integrated with the Resort’s other systems/ software, as well as being multi-language.

And with a view to expanding the SPA brand and concept to other European countries, and to Dubai, the website’s navigation structure, content and integrations were adapted to each market. Likewise, the experiences lived in each location, too, as Serenity aims, above all, to provide personalized experiences to its customers.


  • Four fully customizable and scalable websites;
  • Dynamic, fully responsive design;
  • Website optimization for metadata and marketing integrations;
  • Multi-language adjusted depending on the guest’s location;
  • Intuitive browsing experience;
  • Fast and permissioned admin panel;
  • Custom membership application;
  • Visual identity representative of the brand’s values (and market segment).

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