MUSA Natural Cosmetics ®

About MUSA Natural Cosmetics ®

The purpose is to be a natural, artisanal brand with strong environmental concern, using conscious ingredients in its production, without the addition of chemicals, synthetic fragrances or synthetic dyes, only containing pure and natural ingredients.

MUSA, therefore, is an Artisanal Soap and Natural Cosmetics Store, which invests in certified raw materials, always keeping in mind concepts such as: sustainability, personal development, and water saving.

With a name that immediately reminds us of mythological beings, the brand reinforces that it is inspired by nature, and sources all the ingredients.

All products, created for the body, face and lips, are manufactured by hand, in Fundão, and then sold in the online store, and other resellers (national and international). Having already developed special editions, where they used ingredients from Fundão Cherry, Port Wine, and Algarve Orange, without ever neglecting concern for the environment, health, and skin.

Key Topics
  • Process automation;
  • Optimization of the checkout process and conversion rate;
  • Correction of backoffice and frontoffice bugs;
  • Website performance and online audit;
  • Long-term relationship.

The Challenge

The MUSA Natural Cosmetics online store, although it allowed the purchase of its products, had some technical problems that directly impacted the conversion rate.

On the other hand, they were also looking for a partner that would allow them to quickly scale the business, given the timeline of their objectives. Therefore, the main objective was mainly to implement the improvements identified, and optimize the customer data registration and recovery processes.


Technologies: WooCommerce.
Solutions: UI & UX; Development; Ecommerce; CRO Optimization.


To meet the needs and timeline of the project, it started with the elements considered priority, and with an immediate impact on the conversion rate and sales. Moving on, later, to the solutions that could be implemented over time, without compromising the proper functioning of the online store.

Performance improvements, user interface and user experience, checkout process and conversion optimization, and real-time reporting were the most relevant areas (and as such, priorities).

As phase two of the project, the team will be allocated to corrections that aim to improve the user experience (navigation, SEO, and new features).


  • Corrections implemented in the Ecommerce backoffice;
  • Remodeling and restructuring at the conversion level;
  • Intuitive and optimized checkout process;
  • Real-time monitoring of online store conversions;
  • Improved operational efficiency, and website stability;
  • Greater ease of managing online store operations;
  • Personalized audit with a view to business scalability;
  • Configuration and Integration with Invoicing System;
  • Mobile Store Optimization;
  • API integration.

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About Payments Gate

An innovative solution that provides all payment methods in one place, with easy and fast integration and payment monitoring. Its main mission is to provide a centralized platform where payments are easily tracked and integrated with other software/ecommerce, but at the same time, that allows billing and query metrics and results in real time.

Key Topics

  • Payments API
  • All-in-one solution
  • Invoicing
  • Statistics
  • Subscription plans
  • Various integrations
  • White-label Platform
  • SaaS Software

The Challenge

Create a scalable payment gateway – global API – that allows automatic integration with various payment platforms, which at the same time reduces the documentation required by developers. Everything must happen online, and subscriptions carried out via Saas.


Partners: Payments Gate.
Solutions: Fintech; UI & UX; Payments API; Integrations.


An Global API that integrates all payment methods, quickly and securely, instead of the usual manual integration. PayPal, MBWay, MB, Credit and Debit Card, are just some of the available payment methods, and you can track the history of operations for each of them, as well as their metrics.

With an integrated invoicing module, Payments Gate allows you to quickly issue invoices and manage purchase orders, while you can choose the subscription that best suits your needs (without the need for a contract between the service provider and the customer).


  • Security using cutting edge technology
  • Payment control and follow-up
  • More comfortable experience for merchants (especially)
  • White-labeled platform
  • API Integrations: invoicing, payments, subscription plans
About Onjuris

Onjuris is an Online Legal Software that facilitates contact between clients and lawyers, quickly and completely securely, anywhere. Through functionalities dedicated to the legal industry, it guarantees greater productivity and financial control.

Key Topics

  • Online legal software
  • Cybersecurity
  • Time control
  • High scalability
  • AI resource
  • Various integrations
  • SaaS Software

The Challenge

Provide a privileged and close communication channel between Lawyers and Clients, which allows for online legal consultations, legal cases monitoring, cost transparency and a comfortable experience for those involved.


Partners: Onjuris
Solutions: Legaltech; Web App; UI & UX; Development; API Integrations.


A project conceived and developed completely in-house, from M.V.P, through technological implementation, to marketing and sales. 

The platform had to meet the needs of the industry, reflecting the terminologies, flows, and working methodologies of each law firm, from the freelance attorney to the firm that operates worldwide. As it is an industry that deals with such sensitive topics, some of the project requirements were clear, cybersecurity, data encryption and secure document sharing via the cloud. Due to Onjuris’ high scalability, and the team allocated to the project, technologies such as artificial intelligence, blockchain, smart contracts, among others, can be quickly and easily implemented.

We also had the collaboration and contribution of some Lawyers, when holding a focus group to collect feedback and hold meetings.

The result was a 100% online legal software, for lawyers and citizens, which provides greater efficiency to the office, and more convenience and flexibility for the parties involved.


  • Cost and human error reduction
  • Greater process and deadline control
  • Time control and assured payments
  • Cybersecurity and complete file privacy
  • More comfortable experience for all participants
  • API Integrations: invoicing, payments, Google Calendar, Citius