MS Group is a group with more than 20 years old, which began its activity in the construction area in Portugal, and Angola. Having directed its focus and investment to the hotel industry, starting in 2019, which is currently the company’s core business.
Owner and holder of the Moon & Sun hotels (in Porto and Braga), and MS Collection (in Arouca and Aveiro), the group has been developing several brands in the restaurant and hotel sector, to continue the expansion plan, and an old dream: “entering the five-star hotel segment with unique projects in Portugal.”
With a high concern for the rehabilitation and revitalization of historical heritage, it has been paying tribute to the cultural heritage of the localities in which it operates.
With an innovative visual approach, and representative of its values, MS Group wanted a website “out of touch with the hotel universe”. And this was a big challenge from a visual point of view, since, although the group was mainly related to the hotel sector, its online image had to be able to cover other adjacent business areas (restaurants, sport, and real estate).
Technologies: WordPress, Elementor.
Solutions: Web Design; UI & UX; Development.
The project was divided into two moments, first, the discovery and research phase to create the look and feel of the brand and online presence, and then, we moved on to what would be the navigation structure and UI and UX of the site.
Having gathered the necessary information and feedback, we used our experience in analysis, strategy, UI and UX design, and development, to create a simple corporate website, but representative of the brand’s values and vision!
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