Considered a reference at national level (Portugal), HOMYCASA is a Portuguese company dedicated to the furniture and decoration sector, with more than 6 physical stores in the country, as well as an online store. It stands out for the high quality of its products at competitive prices and its distribution capacity, ensuring fast and efficient deliveries.
At HOMYCASA, the appreciation and passion for the customer, as well as the excellence of products and services, have led to exponential growth in recent years (even during the COVID 19 pandemic, whose sales increased by 500%).
Key Topics
The Challenge
With the rapid growth of the Online Store, HOMYCASA’s Ecommerce went through some challenges in terms of performance, response rate, difficulty in managing modules in the back office, complexity in terms of implementing customizations, conversion capacity, among others.
On the other hand, mobile traffic was one of the main sources of website traffic, which also required a deep overhaul of the entire navigation structure and shopping funnel to ensure a convenient, fast and intuitive user experience.
As such, they looked for a technology and supplier that would allow them greater freedom of implementation, a team available and involved in the project. HOMYCASA needed, above all, a long-term “partner”, who would strongly contribute to the continuous growth of the Online Store, sharing valid inputs regularly, with a view to increasing conversion through the various components of the website, thus valuing the business.
Summary
Technologies: Prestashop 1.7.7.1;
Solutions: UI & UX; Development; Ecommerce; CRO Optimization; Mobile First Approach.
Taking into account consumer trends and user behavior, it was crucial for HOMYCASA to implement continuous improvements in the various components of the website, but also to provide additional features in the Online Store, such as:
» Smart Search using Artificial Intelligence (through Doofinder)
» Integration with buy now pay latter (BNPL) payment methods with Klarna and Sequra.
Given the growing use of mobile devices for online shopping and market trends, the priority was to adapt the entire HOMYCASA website and Ecommerce to mobile-first navigation.
After carrying out an in-depth audit in terms of usability and browsing experience, shopping cart and traffic data (GA4, Clarity and Hotjar), several adjustments were implemented that represented a significant change in business results.
Namely:
»» Purchase Funnel
– Tests carried out with internal users
– Detailed analysis of sessions and traffic
»» Mobile First Approach
– Navigation and interaction menu closer to the thumb area
– Free search with autofocus, suggestions and product images
– Review of free spaces and (re)organization of information blocks
– Click areas, buttons and hyperlinks with larger areas
– Buy button that accompanies navigation – sticky on product page
– Adaptation of the Ecommerce structure, to ensure reading and interaction on smaller screens
»» Review with new users
– Analysis and monitoring of results
– Monitoring browsing behavior through heatmaps
Once the adjustments and corrections have been implemented in these four main areas, general performance, intelligent search, BNPL and mobile payments, the continuous process of evolution and appreciation of the business continues, through other areas. It is important to emphasize that re-platforming is not even the most immediate path when the current platform still allows and accompanies business growth.
Results
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About Payments Gate
An innovative solution that provides all payment methods in one place, with easy and fast integration and payment monitoring. Its main mission is to provide a centralized platform where payments are easily tracked and integrated with other software/ecommerce, but at the same time, that allows billing and query metrics and results in real time.
Key Topics
The Challenge
Create a scalable payment gateway – global API – that allows automatic integration with various payment platforms, which at the same time reduces the documentation required by developers. Everything must happen online, and subscriptions carried out via Saas.
Summary
Partners: Payments Gate.
Solutions: Fintech; UI & UX; Payments API; Integrations.
Solution
An Global API that integrates all payment methods, quickly and securely, instead of the usual manual integration. PayPal, MBWay, MB, Credit and Debit Card, are just some of the available payment methods, and you can track the history of operations for each of them, as well as their metrics.
With an integrated invoicing module, Payments Gate allows you to quickly issue invoices and manage purchase orders, while you can choose the subscription that best suits your needs (without the need for a contract between the service provider and the customer).
Results
Onjuris is an Online Legal Software that facilitates contact between clients and lawyers, quickly and completely securely, anywhere. Through functionalities dedicated to the legal industry, it guarantees greater productivity and financial control.
Key Topics
The Challenge
Provide a privileged and close communication channel between Lawyers and Clients, which allows for online legal consultations, legal cases monitoring, cost transparency and a comfortable experience for those involved.
Summary
Partners: Onjuris
Solutions: Legaltech; Web App; UI & UX; Development; API Integrations.
Solution
A project conceived and developed completely in-house, from M.V.P, through technological implementation, to marketing and sales.
The platform had to meet the needs of the industry, reflecting the terminologies, flows, and working methodologies of each law firm, from the freelance attorney to the firm that operates worldwide. As it is an industry that deals with such sensitive topics, some of the project requirements were clear, cybersecurity, data encryption and secure document sharing via the cloud. Due to Onjuris’ high scalability, and the team allocated to the project, technologies such as artificial intelligence, blockchain, smart contracts, among others, can be quickly and easily implemented.
We also had the collaboration and contribution of some Lawyers, when holding a focus group to collect feedback and hold meetings.
The result was a 100% online legal software, for lawyers and citizens, which provides greater efficiency to the office, and more convenience and flexibility for the parties involved.
Results
