Hipermercado.pt

About Hipermercado.pt

For over 20 years, focused on electronics commerce in general, electrical material, IT, toys, household appliances, Hipermercado.pt is “your online hypermarket!”, regardless of whether you are a private or business customer. 

With very competitive prices, and personalized and professional service, the Hipermercado.pt offers a wide range of products, striving for their high quality.

Key Topics
  • Conversion Rate Optimization
  • BackOffice bug fixing
  • Website performance and online audit
  • Long-term relationship

The Challenge

Although satisfied with the use of Prestashop in its Ecommerce, Hipermercado.pt, was looking for a technological partner that would help with the company’s growth, and that would also provide ongoing maintenance and support. On the other hand, there were several technical constraints in terms of the website’s back office, which consequently had an impact on the online store’s conversion rates. What needed to be fixed as quickly as possible, and without interfering with the normal functioning of ecommerce.

Summary

Technologies: Prestashop 1.7.7.1;
Solutions: UI & UX; Development; Ecommerce; CRO Optimization.

Solution

Maintaining the technological stack already used by the client (project requirement), several corrections were made, which have already provided significant improvements in the business operation. Which, in turn, allows the Hipermercado.pt team to add resources and make changes to ecommerce, simply and quickly. And as the project was optimized and evolved, additional improvement resources began to be explored in other areas of the group.

Results

  • Corrections implemented in the ecommerce backoffice;
  • Website remodeling and restructuring – mainly in terms of conversion;
  • Module that controls all integrations with suppliers;
  • Product price comparison via A/Z;
  • Intuitive and optimized checkout process;
  • They can now add features and make corrections simply and quickly;
  • Monthly subscription for long-term monitoring and support.

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