The project began with the ambition of two entrepreneurial women, Fátima Moura and Teresa Santos, both with a close connection to the area of gastronomy and tourism. They intended to innovate the concept of traditional picnics, and transform them into a “showcase of local gastronomy, different for each municipality and each region”. Without neglecting, obviously, the environmental and sustainable aspect. Which is why each picnic can be transported in a reusable Kraft paper backpack, thus avoiding the typical basket.
Although the project began in Alto Alentejo, it currently covers the map of Portugal, with a network of local partners, carefully chosen by the founders.
In addition to picnics, they also hold business and social events, such as birthday parties, baptisms and weddings.
– Lack of platform to automatically manage orders;
– Manual management of reservations and invoicing;
– Ambition to provide a better (and more comfortable) experience for the customer.
Solutions: UI & UX; Development; Ecommerce; API Integrations;
Genial Picnic was looking for a fast and intuitive ecommerce environment, with integration of a booking system, instead of the platform it used. At the same time, it intended to present the content in an attractive way, reinforcing the brand’s presence, and with a dynamic navigation and experience.
On the other hand, they were also looking for a partner that would allow them to quickly scale the business, given the timeline of objectives.
As such, an online store was created, adapted for mobile devices, which also included a blog. Furthermore, several widgets were introduced in the online store, which are fully editable. This allows the Genial Picnic team to change content autonomously, without the intervention of a developer.
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