A brand with more than 135 years, with artisanal manufacturing in Portugal, and which is a reflection of excellence and authenticity, in the range of bath and body products, home fragrances, and lifestyle.
Claus Porto is present in more than 60 countries, being a global reference, and synonymous with luxury, in its product portfolio, especially in soaps.
The Challenge
– Prices and stock not always updated automatically;
– Promotional codes assigned, but offer is not reflected;
– Difficulty in monitoring (reliably) conversions from paid advertising;
– Some friction associated with the consumer purchasing journey.
Technologies: Google Analytics 4, Google Tag Manager, Magento, Facebook CAPI, Meta Píxel, WeltPixelr;
Solutions: Ecommerce, Conversion API Integrations, Checkout Optimization.
With an excellent product offering and a wide variety of customers, Claus Porto intended to refine the monitoring of online store conversions.
Due to the transition from Google Analytics Universal to Google Analytics 4, some challenges arose with the previously configured events. In order to unify and monitor the record of conversions, it was necessary to review and adjust the tracking platforms. Firstly, the events intended for monitoring were surveyed, in order to transform them into relevant insights. Next, the conversion APIs were reconfigured, which record data relating to the origin, checkout step, leads, etc. Finally, the customer journey was optimized, with the implementation of significant improvements in terms of customization of the offer.
Claus Porto now has total control over conversions and the most relevant resources for sales, easily managing all online store operations.
Results
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About Payments Gate
An innovative solution that provides all payment methods in one place, with easy and fast integration and payment monitoring. Its main mission is to provide a centralized platform where payments are easily tracked and integrated with other software/ecommerce, but at the same time, that allows billing and query metrics and results in real time.
Key Topics
The Challenge
Create a scalable payment gateway – global API – that allows automatic integration with various payment platforms, which at the same time reduces the documentation required by developers. Everything must happen online, and subscriptions carried out via Saas.
Summary
Partners: Payments Gate.
Solutions: Fintech; UI & UX; Payments API; Integrations.
Solution
An Global API that integrates all payment methods, quickly and securely, instead of the usual manual integration. PayPal, MBWay, MB, Credit and Debit Card, are just some of the available payment methods, and you can track the history of operations for each of them, as well as their metrics.
With an integrated invoicing module, Payments Gate allows you to quickly issue invoices and manage purchase orders, while you can choose the subscription that best suits your needs (without the need for a contract between the service provider and the customer).
Results
Onjuris is an Online Legal Software that facilitates contact between clients and lawyers, quickly and completely securely, anywhere. Through functionalities dedicated to the legal industry, it guarantees greater productivity and financial control.
Key Topics
The Challenge
Provide a privileged and close communication channel between Lawyers and Clients, which allows for online legal consultations, legal cases monitoring, cost transparency and a comfortable experience for those involved.
Summary
Partners: Onjuris
Solutions: Legaltech; Web App; UI & UX; Development; API Integrations.
Solution
A project conceived and developed completely in-house, from M.V.P, through technological implementation, to marketing and sales.
The platform had to meet the needs of the industry, reflecting the terminologies, flows, and working methodologies of each law firm, from the freelance attorney to the firm that operates worldwide. As it is an industry that deals with such sensitive topics, some of the project requirements were clear, cybersecurity, data encryption and secure document sharing via the cloud. Due to Onjuris’ high scalability, and the team allocated to the project, technologies such as artificial intelligence, blockchain, smart contracts, among others, can be quickly and easily implemented.
We also had the collaboration and contribution of some Lawyers, when holding a focus group to collect feedback and hold meetings.
The result was a 100% online legal software, for lawyers and citizens, which provides greater efficiency to the office, and more convenience and flexibility for the parties involved.
Results
