A brand with more than 135 years, with artisanal manufacturing in Portugal, and which is a reflection of excellence and authenticity, in the range of bath and body products, home fragrances, and lifestyle.
Claus Porto is present in more than 60 countries, being a global reference, and synonymous with luxury, in its product portfolio, especially in soaps.
– Prices and stock not always updated automatically;
– Promotional codes assigned, but offer is not reflected;
– Difficulty in monitoring (reliably) conversions from paid advertising;
– Some friction associated with the consumer purchasing journey.
Technologies: Google Analytics 4, Google Tag Manager, Magento, Facebook CAPI, Meta Píxel, WeltPixelr;
Solutions: Ecommerce, Conversion API Integrations, Checkout Optimization.
With an excellent product offering and a wide variety of customers, Claus Porto intended to refine the monitoring of online store conversions.
Due to the transition from Google Analytics Universal to Google Analytics 4, some challenges arose with the previously configured events. In order to unify and monitor the record of conversions, it was necessary to review and adjust the tracking platforms. Firstly, the events intended for monitoring were surveyed, in order to transform them into relevant insights. Next, the conversion APIs were reconfigured, which record data relating to the origin, checkout step, leads, etc. Finally, the customer journey was optimized, with the implementation of significant improvements in terms of customization of the offer.
Claus Porto now has total control over conversions and the most relevant resources for sales, easily managing all online store operations.
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