ACTIVE by Serenity SPA

About ACTIVE by Serenity SPA

Integrated into a Luxury Resort in the Algarve, the Fitness Center, ACTIVE by Serenity, has a team of professionals, highly qualified in the area of fitness and health. Personal Trainners, Nutritionists, and Instructors, focused on helping you create the best, healthiest, most energetic, and happy version of you.

ACTIVE aims to meet current fitness, yoga and meditation trends, with each gym equipped with state-of-the-art machines (Technogym). In addition, customers can also enjoy access to the luxurious Thermal Oasis at Serenity SPA.

Key Topics
  • Multi-language website;
  • Reservation system (classes, PT, massage);
  • Integration with the Group’s external and internal platforms;
  • Membership;
  • Reserved area – Login.

The Challenge

They needed a website that could be quickly configured and customized by the ACTIVE team to meet business requirements and customer needs. And WooCommerce provided the necessary flexibility as it allowed them to develop the brand’s online presence.

Given the business area in which the project is located (tourism and hospitality), it was imperative to launch the website before the start of the season (also known as high season in Portugal). Which, in turn, meant maintaining a strict project schedule, to guarantee the commercialization of services without any constraints.


Technologies: WooCommerce;
Solutions: UI & UX; Development; Ecommerce; Blog.


ACTIVE by Serenity chose to launch the website in WooCommerce, due to the speed and flexibility of the platform. But also, due to the ease of interaction and management on the part of the team. (without the need for technical intervention).

It was also important that the website was integrated with the Resort’s other systems/ software, as well as being multi-language.


  • Four fully customizable and scalable websites;
  • Dynamic, fully responsive design;
  • Intuitive browsing experience;
  • Fast and permissioned admin panel;
  • Custom membership application;
  • Visual identity representative of the brand’s values (and market segment).

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